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Digital Mastery: Unlocking Marketing Success Online

Categories: web3 marketing
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About Course

In the world of Web3, where decentralized technologies and blockchain are revolutionizing industries, our extensive digital marketing course becomes even more essential. Led by industry experts, this comprehensive program offers a unique learning experience that goes beyond traditional digital marketing practices.

Gain access to free ultimate certifications from coursera, husbpot, udemy, web3 tokenomics and Opensea

With a focus on the Web3.0 space, our course equips you with practical insights and strategies tailored to the evolving digital landscape. You’ll delve into the fundamentals of SEO techniques, content creation, PPC advertising, content writing, and graphic designing, all with a Web3 perspective.

By understanding the principles of Web3, you’ll learn how to leverage decentralized platforms, blockchain technology, and smart contracts to drive digital marketing success. Explore the power of decentralized advertising, tokenization of marketing campaigns, and the integration of blockchain in data privacy and security.

By gaining proficiency in Web3-focused digital marketing, you position yourself at the forefront of innovation. As the Web3 ecosystem expands, there’s a growing demand for professionals who can navigate and excel in this decentralized landscape. By completing our course, you’ll be well-prepared to seize the emerging opportunities in this exciting field.

Moreover, our program offers the chance to gain a digital marketing certification, further enhancing your credentials and validating your expertise in Web3 marketing. This certification not only boosts your career prospects but also showcases your commitment to staying ahead of the curve in the ever-changing digital world.

Join our extensive digital marketing course to unleash your potential and become a catalyst for change in the world of online marketing. Embrace the future of marketing, harness the power of Web3, and position yourself as a digital marketing leader in this new era of decentralized technologies.

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What Will You Learn?

  • At the Shobi10X program, you will learn a wide range of essential skills and knowledge to excel in the field of digital marketing. Our comprehensive curriculum is designed to provide you with a solid foundation in various key areas of online marketing. Here's what you can expect to learn:
  • Fundamentals of Digital Marketing: Understand the core concepts, principles, and strategies of digital marketing, including market research, consumer behavior, and target audience analysis.
  • Search Engine Optimization (SEO): Learn effective SEO techniques to optimize websites and improve organic search rankings. Explore keyword research, on-page optimization, link building, and SEO analytics.
  • Pay-Per-Click (PPC) Advertising: Master the art of running successful PPC campaigns on platforms like Google Ads and social media. Gain insights into keyword selection, ad creation, bidding strategies, and campaign optimization.
  • Content Marketing: Discover how to create compelling content that engages and resonates with your target audience. Learn content planning, creation, distribution, and promotion strategies across various channels.
  • Social Media Marketing: Harness the power of social media platforms to build brand awareness, drive engagement, and generate leads. Learn effective social media strategies, content optimization, and community management.
  • Email Marketing: Understand the principles of effective email marketing campaigns, including email list building, segmentation, automation, and analytics.
  • Conversion Rate Optimization (CRO): Discover strategies to optimize website design, user experience, and conversion funnels to maximize conversions and drive revenue.
  • Analytics and Data-driven Marketing: Learn how to leverage data and analytics tools to track and measure the performance of your digital marketing efforts. Gain insights for data-driven decision-making and campaign optimization.
  • Web 3.0 and Blockchain Marketing: Explore the emerging field of web 3.0 and the impact of blockchain technology on marketing. Understand decentralized platforms, smart contracts, and the future of digital marketing in this space.
  • Hands-on Projects and Case Studies: Apply your learning through hands-on projects and real-world case studies, gaining practical experience and industry-relevant skills.
  • Throughout the program, you'll have access to industry experts who will guide you, provide valuable insights, and share their experiences. By the end of the program, you'll have the knowledge, skills, and confidence to excel in the dynamic field of digital marketing.

Course Content

Digital Marketing Advance Level
"Digital Marketing in Web3" is a cutting-edge course that explores the intersection of digital marketing and Web3 technology. Discover how blockchain, decentralized platforms, and NFTs are revolutionizing the digital marketing landscape. Gain insights into new marketing strategies, tools, and opportunities in the Web3 space. Learn how to leverage the power of blockchain for transparent advertising, authentic customer engagement, and innovative campaigns. Stay ahead of the curve and unleash the potential of Web3 in your digital marketing efforts with this transformative course.

  • Digital Marketing in Web3
  • Digital Marketing in theory & practise

Youtube Monetization
Understanding the basics of YouTube and its ecosystem Setting up a YouTube channel and optimizing channel settings Creating an appealing channel banner, profile picture, and channel description Implementing SEO techniques to optimize video titles, descriptions, and tags

Paid Media Campaigns & SEO
Module 1: Introduction to SEO Understanding the importance of search engine optimization Exploring the role of SEO in digital marketing strategies Learning about search engine algorithms and ranking factors Module 2: Keyword Research and Analysis Conducting keyword research to identify relevant and valuable keywords Analyzing keyword competition and search volume Utilizing keyword research tools for data-driven insights Module 3: On-Page SEO Optimization Optimizing website structure, meta tags, and headings Creating compelling and SEO-friendly content Implementing best practices for URL structure and internal linking Module 4: Technical SEO Assessing website speed, mobile-friendliness, and crawlability Implementing structured data markup for enhanced search visibility Optimizing website architecture and XML sitemaps Module 5: Off-Page SEO and Link Building Understanding the importance of backlinks for SEO Developing effective link building strategies Identifying and leveraging quality link opportunities Module 6: Local SEO Optimizing online presence for local search results Managing business listings and online reviews Implementing local SEO strategies for improved visibility in specific locations Module 7: SEO Analytics and Reporting Setting up SEO tracking tools and analytics platforms Monitoring and analyzing key SEO metrics Generating comprehensive SEO reports for performance evaluation Module 8: SEO for E-commerce Implementing SEO strategies specific to e-commerce websites Optimizing product pages, category pages, and site structure Leveraging user-generated content and reviews for SEO Module 9: SEO for Content Marketing Integrating SEO principles into content marketing strategies Optimizing blog posts, articles, and other content assets Driving organic traffic through targeted content creation Module 10: SEO Trends and Future Developments Staying updated with the latest SEO trends and algorithm changes Exploring emerging SEO technologies and techniques Adapting SEO strategies for future-proof optimization Note: The course modules can be customized or expanded based on the specific needs and level of expertise of the participants.

Bringing Brands to Life With Adobe Illustrator
Module 1: Introduction to Adobe Illustrator Getting familiar with the interface and tools of Adobe Illustrator Understanding vector graphics and their advantages Exploring the different workspace settings and preferences Module 2: Basic Shapes and Objects Creating and manipulating basic shapes and objects Applying fill and stroke properties Using alignment and distribution tools for precise positioning Module 3: Working with Colors and Gradients Understanding color modes and color models in Illustrator Applying solid colors, gradients, and patterns to objects Using the Color Guide and Swatches panel for color management Module 4: Typography and Text Effects Working with text tools and formatting options Creating and editing text paths and shapes Applying text effects and typographic enhancements Module 5: Advanced Drawing Techniques Using the Pen tool for creating custom shapes and paths Exploring the Pathfinder and Shape Builder tools for complex artwork Applying blends, masks, and compound paths for creative effects Module 6: Working with Layers and Artboards Organizing artwork using layers and sublayers Utilizing artboards for multi-page or multi-layout projects Managing layer visibility, order, and stacking Module 7: Image Tracing and Vectorizing Importing and tracing raster images in Illustrator Adjusting settings for optimal image tracing results Converting raster graphics to vector artwork Module 8: Creating and Editing Symbols Understanding the concept of symbols in Illustrator Creating and using symbols for reusable elements Editing and updating symbols across multiple instances Module 9: Effects and Filters Applying various effects and filters to objects and artwork Using the Appearance panel for stacking multiple effects Exploring distortions, blurs, and stylization filters Module 10: Exporting and File Formats Saving and exporting artwork in different file formats Adjusting settings for print and web output Preparing files for collaboration or sharing with other software Note: The course modules can be customized or expanded based on the specific needs and level of expertise of the participants.

Building Brand Using Adobe Photoshop
Course: Graphic Design Mastery Module 1: Introduction to Graphic Design Understanding the principles of design Exploring the history and evolution of graphic design Familiarizing with essential design terminology and concepts Module 2: Graphic Design Tools and Software Overview of industry-standard design software (e.g., Adobe Creative Suite) Learning essential tools and functionalities for graphic design Mastering the use of layers, shapes, colors, and typography Module 3: Visual Composition and Layout Exploring the elements of visual composition Understanding the use of grids and alignment Creating visually balanced and appealing layouts Module 4: Typography and Font Design Exploring the fundamentals of typography Choosing appropriate fonts for different design contexts Experimenting with font combinations and creating custom typography Module 5: Color Theory and Application Understanding color psychology and its impact on design Mastering color selection, harmony, and contrast Creating effective color palettes for various design projects Module 6: Logo Design and Branding Exploring the principles of effective logo design Understanding brand identity and brand guidelines Developing memorable and versatile logos for businesses Module 7: Illustration and Icon Design Exploring different illustration styles and techniques Creating custom illustrations and icons for various purposes Incorporating illustrations into design projects Module 8: Layout Design for Print and Digital Designing layouts for print materials such as brochures, flyers, and posters Adapting designs for digital platforms, including websites and social media Understanding printing specifications and preparing files for print production Module 9: Web and UI/UX Design Introduction to web design principles and best practices Creating user-friendly interfaces and intuitive user experiences Designing responsive websites and mobile app interfaces Module 10: Portfolio Development and Freelancing Building a compelling graphic design portfolio Showcasing work effectively to attract clients or employers Exploring freelancing opportunities and developing a freelance business strategy

High Converting Ad Copies using Content Marketing
Content Marketing Fundamentals Understanding Content Marketing The Role of Content Marketing in Business Developing a Content Marketing Strategy Measuring the Success of Content Marketing Content Creation The Content Creation Process Understanding the Different Types of Content Creating Quality Content Writing for the Web Content Distribution Identifying Distribution Channels Social Media for Content Distribution Email Marketing for Content Distribution Paid Advertising for Content Promotion Search Engine Optimization (SEO) for Content Marketing The Role of SEO in Content Marketing Keyword Research and Analysis On-page Optimization Techniques Link Building for Content Marketing Content Marketing Analytics Understanding Analytics for Content Marketing Measuring Performance and ROI of Content Marketing Key Metrics to Track for Content Marketing Optimization Techniques for Improved Results Content Marketing for Social Media Creating Content for Social Media Social Media Advertising for Content Marketing Influencer Marketing for Content Marketing Analyzing Social Media Metrics Content Marketing for B2B Understanding the B2B Sales Cycle Creating Educational Content for B2B Marketing Building Thought Leadership in B2B Content Marketing Lead Nurturing with Content Marketing Content Marketing for E-commerce Creating Product-Focused Content User-Generated Content Cart Abandonment Recovery Techniques Analyzing E-commerce Metrics Content Marketing for Local Businesses Creating Location-Based Content Local SEO for Content Marketing Building a Local Following with Content Marketing Local Content Distribution Channels Advanced Content Marketing Strategies Advanced Techniques for Content Creation Personalization in Content Marketing Multichannel Content Marketing Innovative Content Marketing Tactics.

Social Media Content Marketing
Introduction to Content Marketing What is Content Marketing and Why It Matters Understanding Your Target Audience Developing a Content Marketing Strategy Creating and Planning Content Types of Content and Choosing the Right Format Developing a Content Calendar Conducting Keyword Research for Content Optimization Content Creation Techniques Writing for the Web Creating Visual Content Video Content Creation Content Promotion and Distribution Content Distribution Channels Social Media Content Promotion Email Marketing for Content Promotion Analytics and Optimization Measuring Content Marketing Performance KPIs and Metrics to Track Content Optimization Techniques SEO and Content Marketing SEO Best Practices for Content Marketing On-page Optimization Techniques Link Building for Content Marketing Content Marketing for E-commerce Creating Product-Focused Content User-Generated Content Cart Abandonment Recovery Techniques Content Marketing for B2B Understanding the B2B Sales Cycle Creating Educational Content Lead Nurturing with Content Marketing Influencer Marketing and Content Marketing Identifying Influencers in Your Industry Partnering with Influencers for Content Marketing Measuring the ROI of Influencer Marketing Content Marketing for Local Businesses Creating Location-Based Content Local SEO for Content Marketing Building a Local Following with Content Marketing

Student Ratings & Reviews

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11 months ago
good course, got my understanding of the concept