Fundamentals of General Digital Marketing – Practical & Theory

Categories: web3 marketing
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About Course


The Fundamentals of Digital Marketing module in the Shobi10X program provides a comprehensive understanding of the core principles and concepts that form the foundation of digital marketing. This module covers a range of topics, including the digital marketing landscape, the importance of digital marketing in today’s business world, and key terminology used in the field.


Participants will gain insights into the various digital marketing channels and platforms available, such as search engine optimization (SEO), social media marketing, email marketing, and content marketing. They will also explore the customer journey and conversion funnel, understanding how to effectively reach and engage target audiences at each stage.


Through practical examples and real-world case studies, learners will develop a solid grasp of digital marketing strategies, techniques, and best practices. They will learn how to identify and analyze target audiences, create compelling content, optimize website performance, and measure the success of digital marketing campaigns using analytics tools.


By mastering the fundamentals of digital marketing, participants will be equipped with the knowledge and skills needed to develop effective marketing strategies, drive brand awareness, generate leads, and achieve business objectives. Whether you are new to digital marketing or looking to enhance your existing skills, this module will provide you with a strong foundation to succeed in the dynamic and ever-evolving digital landscape.

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What Will You Learn?

  • Gain a comprehensive understanding of Web3 technology and its implications for digital marketing.
  • Learn how to leverage blockchain, decentralized platforms, and NFTs for marketing purposes.
  • Discover new marketing strategies and tactics tailored for the Web3 environment.
  • Understand the impact of Web3 on customer engagement, advertising, and campaign measurement.
  • Gain practical skills to navigate the evolving Web3 landscape and drive successful digital marketing campaigns.

Course Content

Fundamentals of Digital Marketing in Theory – Part I
"Fundamentals of Digital Marketing in Theory - Part I" provides a comprehensive introduction to the core concepts and principles of digital marketing. Through this course, you will explore key theories and frameworks that underpin successful digital marketing strategies. Gain a solid foundation in digital marketing theory, understand consumer behavior, learn about different marketing channels, and develop essential skills to create effective digital marketing campaigns. This course equips you with the knowledge and insights to navigate the dynamic digital marketing landscape and drive business growth.

  • Defining Digital Marketing in Theory – Scope & Scalability – Urdu
  • Digital Marketing in Web3 – Urdu

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